28 March 2010

The Girl Effect

Today I stumbled onto a Facebook page called the “Girl Effect” - a powerful message to say the least. Why not start out by going to their website and watching the introduction (in Flash). http://www.girleffect.com
Here are some facts: Nike Foundation is one of the groups behind the Girl Effect.
Straight from the Nike Foundation website:
Girls: An unexpected answer
  • Nike believes in the power of human potential to accomplish anything: on the field, on the court, in life. We’re applying that belief to poverty in the developing world, an issue that impacts everyone’s future.

  • We sought out where we could make the greatest impact. We found it in adolescent girls. Invest in them, the theory goes, and you will unleash a powerful ripple effect.

  • That realization began our focused investment. Four years on, we’ve found that girls are the unexpected answer.
  • What Can YOU Do?
  • Check out GirlEffect.org and get involved!